Amazon Prime Video and Amazon Studios will make a donation of $6 million to support the European creative communities in film, TV and theater through the ongoing COVID-19 pandemic. They will release the fund as relief funds.
U.K will receive the first batch of donations of £1 million for The Film and TV Charity to recover from the losses. The Amazon’s fund will be used to support diverse talent as the industry recovers and production resumes. Eligible individuals who are hit hardest by the shutdown to remain in the industry,will be able to apply for up to £4,500 ($5,900) as part of a package .
Jennifer Salke, head of Amazon Studios said, “The creative community in Europe has been vital to our success in producing high-quality Amazon Original TV series and movies for our global audience, and it is essential for us to help that community through this pandemic,”
“We’ve made our first donations of £1.5 million today to provide support to the talented freelancers from the UK’s creative community who have been directly affected by the closure of theatres and halt in TV & film production. As we gear up production on a number of Amazon Original series across the U.K. and Europe in the coming months, we’re committed to continuing to support Europe’s talented creative community through this crisis.”
Alex Pumfrey, CEO of the Film and TV Charity said, “We’re incredibly grateful to Amazon for demonstrating such huge support for people working in television and film at this most difficult time for the industry. This fantastic donation to the Film and TV Charity will kick-start a new fund to support the diverse talent in our industry through the recovery process. We know that the pandemic has a disproportionate impact on people who are already underrepresented in our industry and that we must take action to prevent even greater inequality. There is a time-limited opportunity to protect the diversity of our industry for the future and I hope that others will seize this moment to contribute to our COVID-19 response.”
The Theater Community fund will also receive £500,000, said : “We’re utterly blown away to have such an extraordinary level of support from Amazon. Our theatre community has never been more threatened or fragile and this donation, alongside those from other industry individuals, is a game changer for its future. On behalf of the Theatre Community Fund we extend a huge thank you to Amazon for the acknowledgement of the value and power of UK theatre and how we as an industry will survive anything when we hold each other up in times of crisis.”