AMC Theatres and Universal Studio signed a deal on tuesday and announced an agreement to shorten the exclusive theatrical window to just 17 days for the studio’s films. This will include the Universal films Fast & Furious Franchise, Jurassic Park Movies and The Despicable Me series in the US over the next three years.
It is further decided that after a run of at least three weekends , Universal will have the option of steering a film to premium-on-demand, including the AMC’s own service. The deal will be highly effective for the industry reeling from the coronavirus pandemic.
Adam Aron, the chief executive of AMC, said it “a historic, industry-changing agreement.”
The theatrical experience continues to be the cornerstone of our business. The partnership we’ve forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality.”said Donna Langley, chairman of Universal Filmed Entertainment Group.
Before this deal, the largest chains have steadfastly refused to screen films that don’t five releases a lengthy and exclusive run in theaters before moving onto video-on demand or streaming services.