The Netflix’s Cuties has faced a backlash over its sexualized portrayal of children which has led to a surge in U.S. subscription cancellations over the weekend. The social media was flooded with the hashtag Cancel Netflix.
The data of the declined subscribers cannot be estimated but by the end of the june, the company tailed 193 million paid streaming customers. This happened after the coronavirus pandemic was surfing high worldwide.
Netflix argued that Cuties must be seen as the “social commentary” that makes the case about the dangers of sexualized imagery of young girls
Cuties, written and directed by award-winning French filmmaker Maïmouna Doucouré A is about an 11-year-old Senegalese girl living in Paris who joins a “free-spirited dance crew” called Cuties. The crew is against what she perceives as her Muslim family’s oppressive traditions. The crew perform dance routines in which they simulate sex, and in the scenes the camera shots focus on their crotch areas. The protagonist Amy is seen taking a picture of her genitals and then posts the photo on social media.
Cuties premiered at the Sundance Film Festival 2019, where it won the world cinema dramatic directing award. The film is also rated “TV-MA” (for mature audiences) for explicit language.
Lina Nealon, NCOSE’s director of corporate and strategic initiatives, said in a statement, “While we commend director Maïmouna Doucouré for exposing the very real threats to young girls having unfettered access to social media and the internet, we cannot condone the hyper-sexualization and exploitation of the young actresses themselves in order to make her point. “The audience does not need to see the very long scenes with close-up shots of the girls’ bodies; this does nothing to educate the audience on the harms of sexualization.”