This will be a major move for the cinema exhibitors to stream movies directly from their cinemas to customers’ homes, potentially giving struggling theater owners a way to supplement their businesses while the pandemic has caused many cinemas to remain closed. The cinema tech developer, Christie has been issued this U.S. patent.
Brian Claypool, executive vp of cinema at Christie, in a released statement, “Christie’s patented approach places the dynamics of when, how and for how much that [movie content] is made available to consumers directly in the hands of exhibitors to decide.”
He added, “We all love the cinema, and there is nothing quite like the in-person, big-screen experience at your local theater. It has been exciting to see how adaptable exhibitors have been in getting people back into many theaters around the world, and we hope to see more and more people returning to their local cinemas. However, we are under no illusions as to the many challenges that exhibitors face. This technology enables exhibitors to securely show customers premium cinematic content on their own terms, opening an additional potential revenue stream, in these difficult times.”
The patent has been issued in Europe and is pending in other regions.
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