Disny announced that its much awaited film Mulan has been approved to be released in china. With this announcement, China becomes one of the most significant territories where the film will receive a theatrical outing. The film is yet to get a grant for an official release date in the Middle Kingdom.
Disney said,“When the magnolia blossom opens, it lives up to its reputation and arrives as promised,” it wrote in reference to the loom that shares a Chinese name with the titular heroine. “[‘Mulan’’s] import is confirmed and it will soon burst into bloom in theaters; looking forward to meeting you!”
Mulan faced the delay four times amid the pandemic and it has confirmed Sept. 4 theatrical releases in a few other Asian markets, including Singapore and Malaysia. The film would also become a direct competition with Christopher Nolan’s hotly anticipated sci-fi epic “Tenet,” which will premiere in the mainland the same day.
Disney’s CEO Bob Chapek said We are looking at Mulan as a one-off, as opposed to trying to say that there is some new business window model we are looking at. We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to cinemas, while also further enhancing the value and attractiveness of a Disney+ subscription