Jay Sean, the british pop singer talked about making Punjabi music a part of international genres of music and dance. He said, “I have seen many changes in the musical landscape and also in the way that music is ingested by the audience now. Obviously, when I first came onto the scene, music was only available to buy and in a physical form (CD’s). It was mostly heard on radio or TV, and that was all! It also meant there were fewer artistes since the majority of music you heard were from artistes that had a record deal, and those were few and far between. Now, of course, with everything going digital, it has meant that music is freely available on multiple streaming platforms, opening the industry up to anyone and everyone who enjoys making music.”
Sean added. “This of course has led to a huge wave of independent artistes — there is so much to choose from, you can listen to whoever you want, from wherever you want, whenever you want. For the art, it means music is truly open to individual expression, which is a beautiful thing,”
He has recently released a track titled Nakhre, in collaboration with Rishi Rich, for the video app Triller and said, “Nakhre is a fun, feel good up-tempo song that sparks nostalgia but feels current and modern at the same time. Lyrically it is playful, musically it is truly global, encompassing elements of Reggaeton, AfroBeats, Bollywood, RnB, and Punjabi! It’s fresh and fun. Working with Triller on the new song has allowed us to have fun whilst engaging with and interacting with our fans and audience.”
He further said, “Keeping yourself busy with something you are passionate about is an excellent way to take your mind off the difficulties that this pandemic has presented. I have placed my focus on things that I enjoy doing, knowing that there are certain things out of my control like being able to tour. It is during this time, for example, that I launched my podcast Basement Banter and worked on more content for my social media as well as recorded more songs.”
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