Los Angeles based cinema distribution startup announced its partnerships with Landmark Cinemas, Canada’s second largest circuit with 44 locations and 325 screens. It has also partnered with the Independent Cinema Alliance which is an association of 140 members of independent cinemas and operating 400 theatres and 2,600 screens in Us and Canada
They have made a deal to convert venues from Cinemark , Cinepolis and Emagine Entertainment to Meta Media Entertainment. The company was recently launched in Australia and Mexico aims to connect 25,000 cinema screens across the five countries to the yh network by 2021.
Jason Brenek , the CEO of MetaMedia said, , “MetaMedia will bring to these partners many of the economic, operational and programming benefits that the industry envisioned with the roll-out of digital cinema over a decade ago, with the added benefit of contactless content delivery for the post-COVID world.” He added that the roughly 75 percent of movies worldwide are delivered to theaters on hard drives, with most of the remaining titles arriving through satellite delivery methods
Bill Campbell, President of the Orpheum Theater and ICA chairman said, “Too many of our members’ locations are still dependent on content having to be hand delivered on hard drives. Now content owners will be able to deliver to our theatres electronically, which will make it more cost efficient for them and for our ICA members, and open up greater availability of content for our members.”