L’Oreal USA has decided to completely forego the plastic packaging of its products by the year 2025. Although plastic is heavily used in the beauty industry, the L’Oréal has taken the challenge with the Future sustainability program. This will make them among the list of the countless other brands and organizations who have also taken efforts to join the plastic pact.
The Recycling Partnership and World Wildlife Fund (WWF), also a part of Ellen MacArthur Foundation’s global Plastics Pact network have together taken an initiative called The U.S. Plastics Pact. It aims to unite the organizations, brands, policyholders, plastic packing producers, and more to work towards creating a better, more circular economy.
The press released by the , L’Oreal after joining the U.S. Plastics Pact states to define the list of packaging which is problematic by 2021 and eliminate it by 2025. Secondly, it aims for 100% reusable, recyclable and compostable plastic packaging by 2025. Third, they will undertake ambitious actions to effectively recycle 50% of plastic. And at last, the average recycled content or responsible source bio-content in plastic packaging will be 30%. They aim to complete these targets by the year 2025.
Danielle Azoulay, head of CSR and sustainability, L’Oréal USA, said in a statement, “L’Oréal is committed to doing our part to protect the planet from the global climate crisis we are facing, and we are transforming our business to do so,” “We know that the impact of our global sustainability commitment, L’Oréal for the Future, will reach its full potential through collaboration—across our entire value chain, our industry and beyond it. We are proud to be part of the U.S. Plastics Pact and join over 60 organizations in working together toward system-wide change toward a circular economy for plastic in the United States.”