The cinemas of China were given the official green-light on Thursday to resume the business beginning from July 20. They are considered as the world’s second – biggest theatrical film market.
The China Film Administration issued a notice which led to an instant celebration throughout the country’s film making community. The movie theaters were shut down in the Middle Kingdom since Jan 23 due to the coronavirus pandemic. This had led to severe financial crisis to many studio and exhibitors companies for nearly six months.
The administration further added that not all movie theaters in China will be opening at once. However, theaters in low risk areas for coronavirus infection will be permitted to resume business from July 20 in an orderly manner. But the multiplexes in middle and high-risk regions must remain temporarily closed. The provincial party leaders will be assessing their own region;s risk level.
The preventive measures such as advanced ticket buying, reduced capacity, temperature checks and aggressive sanitisation should be implemented. The regional bureaucrats will be responsible for developing the safe and inspection policies with submitting all the reopening plans to the central film administration.
Although the clarity to the low risk and high risk areas is not yet clear so the multiplexes need to be careful before taking any decisions on reopening.
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