Disney’s Mulan which was headed for a theatrical release will debut on the subscription streaming service, Disney + , on september 4,2020.
Disney + will charge additional 29.99 dollars on top of the cost of the monthly subscription to rent Mulan. The company has planned to release the film in theatres where Disney + is not available.
Bob Chapek , Disney’s CEO said,’ “In order to meet the needs of consumers during this unpredictable period, we thought it was important to find alternative ways to bring this exceptional family-friendly film to them in a timely manner.We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters.”
Earlier the film was set to release in March but kept on postponing. The exhibitors looked at Mulan as an opportunity to pull back crowds to theaters . But Warner Bros has plans to open Tenet internationally and later in the US.
In the wake of Pandemic, many major studios have offered a premium video on demand release. Like Disney, Universal Pictures debuted Trolls World Tour on streaming in April as many theatres were shut.
Alan Horn and Alan Bergman , Disney executives announced in late June that, “Everything the cinematic experience should be, and that’s where we believe it belongs—on the world stage and the big screen for audiences around the globe to enjoy together.”