Starting from pop stars Rihanna and Kylie Jenner to Miranda Kerr and Lady Gaga, there is a growing number of A-list celebrities launching beauty brands. Selena Gomez is the latest to join the bandwagon. Her beauty line is , Rare.
She will launch the collection at Sephora, Sephora Canada, Sephora Mexico and RareBeauty.com on September 3rd. She took to social media and said,”I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” she wrote on her Instagram. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”
She also shared a video of her testing out products and wrote,”Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait.”
She shared the motive behind keeping the name of her beauty line after her third studio album, she said,” Rare Beauty isn’t about how other people see you — it’s about how you see yourself. I want us all to stop comparing ourselves to each other and to start embracing our own uniqueness. You are not defined by a photo, a like, or a comment.” She further said,” I wanted to make a brand where you feel comfortable. I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else… Sometimes that can feel a bit isolating