Oscar winning director Christopher Nolan’s Tenet has crossed $280 million worldwide. The film has dominated the mid U.S. box office with $3.4 million releasing the film at 2, 850 locations. The film is in its fourth weekend and will pass the $41 million domestically in four weeks.
Tenet is one of the major releases to be launched during the pandemic. The film has small-ish numbers underlining the industry’s challenge of attracting customers amid a worldwide health crisis and social distancing restrictions. While Disney’s Mulan is not able to get a theatrical release in the U.S. has grossed $3.4 million in 20 markets to lift it to $64 million world wide.
FIlm like Unhinged too are gaining during the pandemic. Solstice said, “In the wake of studios moving their major releases out of fall, many theatres are reducing schedules and/or re-closing theatres to save money until more studio products become available. We are making every effort to counter balance this with a promotion that will run for the month of October for independent theatres and drive-ins to help incentivize them to keep their doors open and find other companies in their area to partner with to help promote the film.”
Shawn Robbins, chief analyst at Box Office Pro, said to Variety, “This weekend is continuing what’s now expected to become a trend of quieter weekends at the domestic box office in the early autumn weeks following numerous release delays since ‘Tenet’ opened. It’s another good news, bad news scenario as ‘Tenet’ itself and other films are displaying stronger legs than typically seen in pre-pandemic times, but the volume of total business in the market is lacking due to modest consumer awareness, the absence of four-quad films, and no promotional engine usually driven by the Los Angeles and New York markets.”